This research was launched with Accent to help inform plans for engaging with businesses about water efficiency and water saving.

South East Water were looking to understand in greater depth:

  • Non-household customers’ attitudes and current behaviour with respect to water efficiency
  • Non-household customers’ consideration and importance of water beyond any operational needs
  • Drivers of change and barriers to improving water efficiency
  • How South East Water and the industry more broadly can better support businesses to be more water efficient
  • Understanding perceptions of South East Water ideas to improve water efficiency